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Using digital and mobile data tools in the mobile consumer’s research

In an industry including mobile technology, using traditional research methods for capturing consumer behaviour and insights (even those relatively new such as online qualitative and quantitative studies) is not enough nowadays. Nokia is trying to...

Catalogue: CEE Research Forum 2014: East Connection
Author: Daria Zenkovich
June 15, 2013
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Citation

Zenkovich, D. (2013a, June 15). Using digital and mobile data tools in the mobile consumer’s research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-digital-and-mobile-data-tools-in-the-mobile-consumer-s-research